Unbelievably sucky ad
Posted by Lissa on June 25, 2009
Dear Burger King,
I understand that you ran this ad only in a limited market (Singapore). I applaud your iota of common sense that kept you from running them world-wide. That being said — See, there’s this little thing called the Internet. It allows us to communicate with people all the way around the world — wow! So I’d advise you to refrain from running ads like this:
Even if it IS to a limited market. Because it’s just possible that folks in a larger market — like, oh, the United States, Canada, Great Britain, etc. – could get hold of this ad, and they might not think it’s very nice. Or visually appealing. Or intelligently creative.
Just a suggestion!
P.S. As is often the case, it’s not the porno reference that offends me so much as the utter and complete idiocy, bad taste and general stupidity of making such an ad. For god’s sake, BK, don’t you have market research folks?