The Yoplait campaign – am I missing something?
Posted by Lissa on January 27, 2009
I’m happily noshing my humble breakfast of a hard-boiled egg and a Yoplait Light when I notice the print on the yogurt’s foil lid:
In case the print is too small, it reads:
HELP US RAISE UP TO $275,000 TO FIGHT HUNGER IN AMERICA
General Mills will donate 10¢ per Seal (Lid) up to $275,000 to Feeding America(TM) for each Pound for Pound Seal (Lid) received by 12/31/09.
Mail clean Seals (Lids) to:
Pound for Pound Challenge
P.O. Box 400013
El Paso, TX 88540-0013
So you want me to spend 42¢ on a stamp to mail you a used yogurt lid, after which you will donate 10¢ to a morass of bureaucracy and PR crap such that maybe 5¢ actually goes toward feeding hungry folks and their kids. Maybe.
And this is preferable to spending fifty cents on a can of peas and donating it to the local food shelter . . . how??
P.S. Seals = Lids. Thanks. I got it the first time, dude.